I love a good ol’ physical promotion. Whether it be driving halfway across the city to grab a random Call of Duty cosmetic from a Papa John’s pizza (a somewhat rare chain in Glasgow), or considering a daytrip to Manchester to grab a Final Fantasy 14 boba tea (that one died in the concept phase), I love when videogames ask me to do something IRL. Activision Blizzard is, perhaps, the king of real-life promos – it feels like there’s at least one CoD X Monster campaign per year, and you’re currently able to grab a snazzy bow tie for your World of Warcraft character if you live in the UK. To celebrate Midnight’s launch, the MMORPG’s developer dropped a brand new, genuinely fun-looking Pringles campaign in Germany, but as with so many things these days, people quickly became the problem.
World of Warcraft’s Pringles mount promo goes horribly wrong, and Blizzard’s response has left players divided
17 March 20260
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