World of Warcraft’s Pringles mount promo goes horribly wrong, and Blizzard’s response has left players divided

I love a good ol’ physical promotion. Whether it be driving halfway across the city to grab a random Call of Duty cosmetic from a Papa John’s pizza (a somewhat rare chain in Glasgow), or considering a daytrip to Manchester to grab a Final Fantasy 14 boba tea (that one died in the concept phase), I love when videogames ask me to do something IRL. Activision Blizzard is, perhaps, the king of real-life promos – it feels like there’s at least one CoD X Monster campaign per year, and you’re currently able to grab a snazzy bow tie for your World of Warcraft character if you live in the UK. To celebrate Midnight’s launch, the MMORPG’s developer dropped a brand new, genuinely fun-looking Pringles campaign in Germany, but as with so many things these days, people quickly became the problem.

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