Xbox looks like a slow motion car-crash. That’s the trouble with airing turnarounds in public: only the bad news filters through. Here’s the economic good news: by applying vast scales of capital and without really seeming to know why, Microsoft has assembled one of the largest entertainment companies on the planet. The problem isn’t the games: it’s the expectations that come with building a platform.
Microsoft’s games are bigger than Xbox. So just scrap Xbox.
18 June 20260

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