Just under 1000 days ago, or about two and a half years ago if you measure time like a normal person, Microsoft completed their acquisition of Activision Blizzard following a lengthy legal process. It cost $68.7 billion and meant Xbox’s parent company now lorded over the likes of Call of Duty, World of Warcraft, and Overwatch. Not a small thing for the corporate behemoth to have done, then. Looking back in 2026, was it a shrewd move? Well, amid some bigging up of the series I just mentioned, current Xbox CEO Asha Sharma has said it’s “hard to say how to think about those decisions”.
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