“If people are saying ‘dead game,’ that means our game is alive:” how Apex Legends is winning back players

Poke around in any live-service game’s forums or communities for any length of time and you’ll find the phrase ‘dead game’ written in a few threads. Social media is rife with the accusation. But the Apex Legends developers at Respawn have brought their battle royale game back to life, with it reaching its highest player count in 18 months. PCGamesN sat down with design director Evan Nikolich and director of player investment Chris Cleroux to discuss how they’ve pulled off this miraculous recovery and why the ‘dead game’ label isn’t the death knell you might think.

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