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Graveyard Keeper’s mammoth success proves that giving games away for free on Steam works

14 April 20260
Graveyard Keeper’s mammoth success proves that giving games away for free on Steam works

Everybody loves free things – especially free PC games. To celebrate the reveal of Graveyard Keeper 2, publisher tinyBuild made the first game free for an entire weekend, leading to a surge of fresh faces and a new, all-time player peak. But is there any real monetary advantage to giving your game away for free? The answer, according to tinyBuild CEO Alex Nichiporchik, is yes.

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