Video games should investigate dabbling in product placement as heavily as some movies do, just in case it can help provide an alternative to live-service monetisation via microtransactions, former Dragon Age director has suggested. Yes! Yes, I say, because every single game should follow 007 First Light‘s lead and force you to choose between seven different colour variants of the same branded timepiece.
I’m serious, this is what the industry needs. The time is now. Everyone must pick a watch!

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