“For the future, the big question mark is really AI,” says former Microsoft vice president of game publishing, Ed Fries. “There’s obvious advantages where AI is going to make building games faster and cheaper with smaller teams, and those things are great if they’re done well. But there’s even more potential with AI to change the experience itself.” Fries was speaking to host Luke Lohr on the Expansion Pass podcast last week, but his support of the controversial technology has some caveats.
AI has the potential to “change the experience” of gaming like the Xbox Kinect, says former Microsoft exec
13 April 20260

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