Former Blizzard VP Jeff Kaplan likens AI scraping to “stealing,” says “the human spirit is irreplaceable”

As generative AI continues to guzzle up ungodly amounts of water, RAM, and creative work, in return for incoherent ChatGPT responses and hideously uncanny valley ‘art,’ I, like many others, pray for the day the bubble bursts. It’s already made its way into videogame development in the most egregious ways possible, but fortunately there’s been plenty of pushback across the industry. Kintsugiyama’s Jeff Kaplan, best-known for his time at Blizzard working on World of Warcraft and Overwatch, thankfully provides a sensible take during his lengthy discussion with podcaster Lex Fridman, dubbing it a “hot mess” in its current form. Kaplan further notes that, no matter how sophisticated it becomes, AI will never be better than the creatives it unashamedly rips from.

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